Live production

Live feed, streaming and hybrid events: where to start

Some guests will be in the room and some online, and both need a good view.

Share your date and area, and we will suggest coverage and confirm what is possible.

In short

  • A live feed, a livestream and a recording are three different things with different needs.
  • Internet, sound and account access are common causes of trouble, so decide who owns each one early.
  • A local backup recording protects you if the connection drops.
  • Start with the guide that matches your biggest worry: connection, sound, access, music or hybrid.

“Live” can mean three different jobs. Getting the words straight early saves you from paying for the wrong thing or finding out on the day that something was never planned.

Three things people call “live”

Term What it is Who it serves
Live feed Camera video sent to screens inside the venue People in the room, such as those at the back
Livestream Video sent over the internet as the event happens Remote viewers
Recording Video saved for later viewing or editing Everyone, afterwards

These can be combined, but each one adds equipment, people and checks. Our guide to choosing between live feed, livestream and recording goes through the choice, and planning a livestream from the first brief shows what to write down.

The decisions that cause the most trouble

Connection. Decide who is responsible for internet and what to ask the venue. Then agree what happens if the stream drops.

Sound. What the room hears and what viewers hear are separate. See livestream sound and in-room sound.

Access and ownership. Choose public or private access and settle who owns the streaming account before the day.

Music. Streaming a show with songs raises licence and platform questions. Read streaming a performance with copyrighted music. Tell us the venue and date, and we confirm what is realistic for your stream.

Hybrid and special cases

For events with online speakers, read recording online and in-room speakers and rehearsing with remote speakers. For family occasions, see remote viewing for relatives who cannot attend. For captions on screen, see displaying captions during a live event.

After the stream

Decide whether you need a polished edit as well as the live recording, and understand live switching versus editing later. Agree how the recording is handed over.

When you are ready to plan, the livestream planning checklist pulls these points into one list. Our event livestreaming service describes how we work.

CamerasMicrophonesSwitcherVenue screensRecordingStream encoderOnline viewerstested venue internet
Illustrative planning diagram. Example signal path for a live feed and livestream: cameras go to a switcher, which sends the programme to venue screens, a recorder and the streaming encoder.

Tell us the date, the venue and who needs to watch remotely. We will explain what a stream involves for your event and confirm what is possible for your date.

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Guides in this topic

Start with these

More guides on this topic

Delivering camera video to venue screens

Sending camera video to screens in the hall depends on a clean handoff to the AV supplier and screen operator. Here is what to agree before the event.

Read the guide →

Displaying captions during a live event

Plan live captions for your event: choose a method, decide the languages, set accuracy expectations and agree a backup. A practical guide for organisers.

Read the guide →

Public or private livestream access

Choose who can watch your event livestream: public, unlisted link, or private with a password or invitation. Compare reach, control and privacy before you decide.

Read the guide →

Useful next steps

Event video planning guides

Plain guides for deciding what event video you need, how to plan coverage, compare quotes and handle permissions. Start with the topic closest to your decision.

Livestream your event to remote viewers

Livestream your event so family, members or staff can watch from elsewhere. What to settle about platform, internet, access, languages and a backup recording.

Questions people ask

Is a livestream the same as a recording?
No. A livestream sends the event to viewers as it happens. A recording saves video for later. Many events want both, because a stream can fail, and a recording gives you a clean copy to edit or keep afterwards.
Can we use the venue Wi-Fi to stream?
Not on its own. Public Wi-Fi is often shared and unstable. Ask the venue about a dedicated connection and a test before the day. Our guide on venue connections lists what to ask.
What is a hybrid event?
A hybrid event has people in the room and people joining online. The video then has to serve both: the room needs to hear remote speakers, and online viewers need to see and hear the stage clearly.

Planning an event? Let’s talk it through.

Tell us the date, the venue and who needs to watch remotely. We will explain what a stream involves for your event and confirm what is possible for your date.

Share your date and area, and we will suggest coverage and confirm what is possible.

WhatsApp us