In short
- University events have different audiences, so each one needs its own video purpose.
- Approvals from faculty, communications and student affairs often decide the timeline.
- Many people on campus are students, so consent and preferences need early planning.
- Convocation, lectures and symposiums can be records for the long term, not only promotion.
A university runs many different events, and they do not all want the same video. An open day should persuade, a lecture should be kept, and a convocation should be findable by families far away. This page maps those purposes and points you to the right guide.
Which university events usually need video?
Think of the year in four purposes.
| Purpose | Typical events | Where to read next |
|---|---|---|
| Recruit | Open days, recruitment fairs | Filming open days and recruitment events |
| Welcome | Orientation and welcome weeks | Video for orientation and welcome events |
| Record | Inaugural lectures, academic addresses, research symposiums | Recording inaugural lectures and video for a research symposium |
| Celebrate and give | Convocation, alumni reunions, fundraising dinners | Convocation viewing for overseas families and alumni and fundraising events |
If your event is a convocation, our university convocation videography page explains what the institution should specify for a complete record.
Who has to agree to the video?
Campus video often needs more than one yes. A faculty may own the event, central communications may own the brand, and student affairs may own the rules for students. A hall may have its own filming rules, and a visiting speaker may have conditions on being recorded.
Settle who approves what before the brief goes out. The video decisions and approvals planner is a simple way to write it down. Faculties and central teams can also read our page for university event and communications teams.
What changes when the people filmed are students?
Most faces on campus belong to students, and many are young adults who may feel differently about appearing in a film. Some prefer not to appear, and some need extra care for personal reasons.
Plan how students can choose, how the crew will know who prefers not to be filmed, and what will be published. Our permissions and privacy guides explain consent and publication. Societies and clubs running their own events can start with event videography for student societies and clubs.
What should the brief say?
A short brief is enough if it answers five things:
- The event, date and hall.
- The audience for the video, such as prospective students, staff, alumni or overseas families.
- The films needed. A recruitment clip and a full recording of a lecture are different jobs. See choosing finished videos.
- Who approves the film, and by when.
- Where the film will be kept or published, and for how long.
To turn these answers into a page you can send to any supplier, use the coverage brief builder.
What do we confirm for your campus?
Send us the event, date and hall, and we confirm the crew and travel for your campus. Livestream, same-day edits and multiple cameras are available on request, confirmed for your date. Read our event videography service page for how we quote.
Tell us the event, the date and who needs to approve the video. We suggest coverage and confirm the crew and travel for your campus.
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