In short
- Outputs, use, engagement, leads and sales are counted as separate levels.
- Break-even is spend divided by contribution per attributable sale, rounded up to a whole sale.
- Zero or negative contribution switches break-even off.
- Views are never turned into leads or sales unless you enter the rate yourself.
This planner helps you decide what an event video is for before you judge how it did. It separates what was made, what was used, what got attention, what led to contact and what led to a sale.
What is it for?
Event videos are often judged by views alone. Views show attention, not bookings or sales, and counting them cannot show that a video caused a sale. The planner asks for a purpose first, then helps you choose what to count at each level and how many sales would cover your spend.
How do I use it?
- Pick the main purpose, add the audience and note the planned outputs.
- Add the measures you will track. For each, choose the level, name the measure, and say where the number will come from.
- Add a target and a result so far if you have them.
- For break-even, go to the “Spend and break-even” section. Enter the spend and the contribution per attributable sale, in one currency.
- For a lead scenario, also enter a lead-to-sale rate of your own.
How do I read the result?
The plan lists measures level by level, and the gaps against your purpose. If your purpose is sales but nothing is set for leads, it says so.
Break-even shows the exact figure and the whole number of sales. If you enter sales already recorded, it also shows whether they cover the spend. The lead scenario shows its rate and is labelled as an assumption.
What are the assumptions and limits?
- Break-even equals spend divided by contribution per attributable sale. The whole-sale requirement rounds that up.
- Zero or negative contribution switches break-even off.
- A lead scenario uses only the rate you enter, and shows it.
- Views are not automatically leads or bookings. Nothing converts one level into another without your rate.
- All money figures are yours. This is not a forecast, a quote or advice.
- Everything stays in your browser tab. Nothing is uploaded or saved.
A worked example
This is an illustrative example with made-up figures. You spend RM1,000 on a highlight film, and one attributable sale contributes RM300. The tool shows 3.33 sale-equivalents, so four complete sales cover the spend.
If you then assume, as your own figure, that 10% of leads become sales, it shows about 40 leads for four sales. That is a scenario, not a prediction. If you enter a contribution of zero, break-even is switched off and the tool says why.
When should I message us?
Message us once you know the purpose of the video, even if the figures are rough. We can say what to capture and prepare so you can track what you want afterwards. Use the post-event video asset planner to plan the outputs and deadlines, and the event video budget worksheet to total the cost. The tool for finding out which event videos you need helps you choose the videos, and the highlight films service explains what a highlight involves.
If you know what the video is for, tell us. We can say what to capture and prepare so the numbers you want to track are available afterwards.
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