In short
- We film the ceremony, the first customers and the shop, so you can enjoy the day.
- Decide early which moments help your next publicity, such as social posts or a shop-front video.
- Mall or landlord filming rules are checked before opening day.
- Short clips for social media and a main highlight film can come from the same shoot.
On opening day you are welcoming guests, so the video should be planned in advance. We agree the few moments that matter for your publicity, film them while you host, and give you short videos for your next marketing steps.
What we film on opening day
Most store openings are made of a handful of moments:
- The shop before guests arrive: the clean interior, shelves, products and signage.
- The ceremony: ribbon cutting, a blessing or doa, a lion dance or any performance you arrange.
- The owner’s welcome: a short message to guests and customers.
- First customers: people entering, browsing and buying, with their consent.
- Promotions and special guests: any opening offer, giveaway or invited personality.
Tell us what your opening includes, and we plan around that programme.
The outputs
| Output | What it is | Best for |
|---|---|---|
| Highlight film | A short edited story of the opening day | Website, social channels and your landlord or partners |
| Social clips | Short vertical or square cuts | Posting on opening day and after |
| Shop footage | Clean shots of the shop and products | Adverts, delivery apps and later promotions |
| Ceremony recording | The speech or blessing kept complete | Family, staff and partners who could not attend |
| Same-day edit | A very short cut that evening | On request |
What we agree before the day
- Priority moments: the must-capture moments checklist helps you rank them, so we know what cannot be missed.
- Timing: when the shop is ready for clean footage, and when the ceremony starts.
- Premises rules: whether the mall or landlord needs notice for commercial filming. Our guide to filming activations in shopping malls lists useful questions.
- Customers on camera: how guests are informed and which areas stay off camera. See permissions and responsible publication.
- Where it will be published: so we cut and format for the right channels.
How we work on the day
Tell us the shop’s opening hours on the day, so we know when customers start arriving. The crew is small and stays out of the way of your customers. Before the ceremony, we film the empty shop and check sound for the speech.
If you plan a lion dance or blessing, tell us the start time and where the performers will stand, so cameras and sound are placed before they arrive. If the programme runs late, we film the moments you ranked first. We film candidly, so you and your guests do not have to pose, and we check with you before filming anyone who may not want to appear.
If your opening is a short-run event, the guide to video for a pop-up event may fit. If you are hosting a sales event or workshop, see planning video for a small-business workshop or sales event.
Limits worth knowing
A grand opening can be crowded, and one videographer cannot film every corner at once. We agree your top moments so those are covered first, and a second camera operator can be added for a busy programme.
Customers can choose not to appear on camera. If a guest declines, we film around them. We make the footage clear and usable, and your team decides how and where to publish it.
What moves the quote
A one-hour ceremony and a full day of promotions need different hours and crew, so each opening is quoted from its own scope. See how pricing works.
Tell us the opening date, the address and what the day includes, such as a ceremony, lion dance or promotions. We will suggest what to film and which short videos you can use afterwards.
Request a videography quote