In short
- A launch film shows the product clearly and the event around it.
- The reveal moment is planned with your team, including cues and rehearsal access.
- Embargoes and product confidentiality are agreed before filming begins.
- Choose a launch film, social clips, a speaker cut, or a mix.
A good launch film answers two questions for a viewer who was not there: what was launched, and what did the room feel like. We plan the reveal, the product shots and the key messages with you first, so the film is clear even to someone who has never heard of the product.
What a launch film needs to show
Most launch films work when they include these elements:
- The product, clearly: shown close, in good light, with enough time on screen to understand it.
- The reveal: the moment the curtain drops, the screen switches on or the product is unveiled.
- The message: a spokesperson explaining in one or two sentences why it matters.
- The room: guest reaction, demonstrations and the setting, so the event feels real.
- The brand: logos, colours and venue dressing, shown naturally.
If your launch is a vehicle or a live demonstration, our guide to vehicle launches and live product demonstrations covers access and safety questions. For fashion launches and property launches, the stories differ, so check those guides too.
The outputs
| Output | What it is | Best for |
|---|---|---|
| Launch film | A short edited film of the reveal, product and room | Brand channels, press kits and partners |
| Social clips | Vertical and square cuts, often the reveal alone | Posting on launch day |
| Speaker cut | A key presentation kept complete | Staff, distributors and those who could not attend |
| Clean product footage | Close-ups without guests or text | Adverts, websites and sales decks |
| Same-day edit | A quick cut ready during or just after the event | On request |
The video chooser can narrow this down in a few questions.
What we agree before the launch
- The run sheet and cues: who gives the signal, when lights and music change, and what the cameras must be ready for.
- Rehearsal access: a stage walk-through, even a short one, makes the reveal far more reliable.
- Product handling: when the product is available for close-ups, and who handles it.
- Embargo and confidentiality: what may be filmed, who sees the raw footage and when anything is released.
- Spokespeople and interviews: who will speak on camera and where. See event interview filming.
- Sound: how the presenter and any audio-visual cues reach the recording, which we check with the venue’s AV team.
If the launch has more than one speaker, share the order and the slides so the speaker cuts can be labelled correctly. The must-capture moments checklist is a short way to put priorities in one place.
How we work on the day
Before the launch starts, we check camera positions against the stage and test sound. For a launch with a hard reveal moment, we use more than one angle where the budget allows, since a reveal cannot be repeated. For a second or third angle, see multi-camera event recording.
If the launch is also streamed to the public, a livestream is planned as a separate part of the scope.
What a launch film covers
A rehearsed reveal gives the best film. If the product arrives late or the cue changes, we adapt, though some shots may be less polished than planned.
We film what is on stage and in the room. Product animation, 3D renders and a separate studio product film are their own scopes, so tell us before the date if your campaign needs them.
What moves the quote for a launch is the hours, rehearsal time, number of cameras, crew, travel and the films you want. See how we price.
Share the launch date, venue and what is being revealed, plus any embargo or sample timing. We will suggest where cameras should be and which films fit your launch.
Request a videography quote